SHIFT From Linear to Circular Economy

21-23 January 2020 Lucerne, Switzerland

The new business matchmaking event for the Swiss circular economy

SHIFT 2020 – circular solutions

Get inspired at SHIFT 2020 with cutting-edge circular economy business models and solutions, and talk to the people behind them! 26 exclusive exhibitors and over 300 SHIFT experts will meet 260 exhibitors and 4500 visitors from the Swiss Plastics Expo.

Denmark is the guest country for SHIFT 2020, and the Innovation Symposium on Wednesday, 22 January 2020 provides top-level speakers and insights. In-depth innovation and new partnerships are key to the initiation of new business opportunities.

Register here for SHIFT 2020 – see you soon in Lucerne!

The SHIFT 2020 exhibitors

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  • Booth area approx. 8 m2 including booth design and construction, two graphics, table, bar stool, lighting, electricity connection and Wi-Fi
  • Three 2-day passes free of charge (worth CHF 1,140); additional 1 and 2-day passes at partner price
  • Online presence on including 8 minute video, 2 application examples, and 5 additional news stories
  • Journalistically edited news on punkt4 Circular Economy
  • Support in content creation by content marketing experts worth CHF 1,000; produced by Industry+.
SHIFT 2020: Register now

SHIFT Switzerland in a nutshell

SHIFT Switzerland showcases game-changing circular solutions and opportunities to create timely advantages and business success in the growing circular economy market.
Solution providers and technology seekers benefit from unique, proven services (physical and digital) to engage with new partners and clients – 3 days in beautiful Lucerne, and 365 days through digital showcases, cutting-edge content marketing, and partner workshops across Switzerland.

SHIFT Switzerland

  • delivers tangible results to drive the transformation towards the UN Sustainable Development Goals (SDG)

  • offers proven, impactful matchmaking services – with physical and digital instruments and benefits

  • is designed to whet the appetite for discovery, allowing change makers to learn and take action

  • supports Circular Economy Switzerland and co-creates value in partnership with selected organizations.

100 Speakers

70 Exhibitors

400 Change Makers

SHIFT 2021 - Trend topics and application areas

At SHIFT Switzerland 2021 exhibitors present their leading competencies and innovative showcases, andmeet new business partners from the following 9 trend topics:

New Business Models

  • Renting/Sharing as a new service
  • Scalable leasing and finance solutions
  • Circular event management

Circular Design

  • Design for recycling plastics
  • Circular furniture and textile concepts
  • Food-packaging beyond straws and cups

Circular Materials

  • Recycled and reusable materials
  • New materials from renewable resources
  • Bioinspired innovation and products

Circular Logistics

  • Digitalization and circular economy
  • New solutions to collect/forward materials
  • Recycling of building materials

The application areas of the circular economy concern the whole economy and society. SHIFT Switzerland 2021 showcases practical solutions and game- changing opportunities for selected industries and technology seekers:

• Cities and municipalities
• Packaging: food, beverages, non-food
• Construction, waste/recycling industry
• Logistics and transport industry
• Furniture and textiles

SHIFT 2021 - Become an exhibitor now!

Your success stories and solutions are at the core to position you as a leading provider in the circular economy market.

Our proven tools – both physical and digital – are carefully designed to promote your content in a convincing manner to gain new customers.

„2 for 1“ benefit: 2 days in Lucerne, and 365 days through digital showcases, cutting-edge content marketing, open source news service and partner workshops across Switzerland.

SHIFT 2021 - Your benefit

  • Booth (2 days)
  • Pitch keynote
  • Online: before/during/after the forum (365 days)

Additional benefits

  • Free admission for VIP-clients
  • Video coverage of your pitch keynote
  • Support to create top-quality website content
  • Online promotion on – the digital marketplace
  • B2B marketing seminar and trade fair training
  • Catering services, free car parking

Learn more

SHIFT 2021: Register now

Advisory Board


Messe Lucerne – in the heart of Switzerland

We are located in walking distance to city tourist attractions and the Lake of Vierwaldstätten. As a successful organizer of industry fairs, we offer access to extensive networks, trend and technology knowhow in the areas of plastics, construction, and medtech.

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23 January 2019, Lucerne

Official launch SHIFT Switzerland

5 February 2019, Basel

Circular Economy Switzerland Launching the Movement

27 June 2019, Langenthal

Circular Economy Entrepreneur/CE 2

30 August 2019, Lausanne

Circular Economy Switzerland Event Swiss French region

21-22 January 2020,
Messe Lucerne

SHIFT Switzerland 2020 SHIFT from linear to circular economy

17 September 2020, Langenthal

Circular Economy Entrepreneur/CE 2

10-11 March 2021,Messe Lucerne

SHIFT Switzerland 2021 SHIFT from linear to circular economy

29 Octobre 2019, Congress Biel

Circular public procurement

Produced by


Strategic Partners

mava logo
Zeichenfläche 1@2x

Network Partners

IH Global logo_2017

Cities & Municipalities

Logo_Circular Cities Switzerland

Science & Industry Transfer


Next Generation


Become an exhibitor now!


Christian Häuselmann, Email YODEL Foundation

René Ziswiler, Email Messe Luzern AG

        +41 41 318 37 00